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Exclusively for strategic solo-entrepreneurs

Let me know if this sounds familiar:

You’ve been working on your business for a while, but you’re still struggling to get enough revenue to be able to quit your 9-5.

You’ve invested more money into your business than you’d care to admit, but still you’re stuck, stagnant and not making enough money (and your business “coach” was more of a cheerleader than anything else).

You feel like you’re always creating content for social media and engaging a ton – but nothing seems to be working.

Everyone keeps telling you that you need to hire a team or VA, but you just can’t do that yet.

You're looking for a way to go from stressed out and business-broke to streamlined and profitable from a someone who already had a successful business themselves BEFORE they started helping others with their online business.

If that sounds like you, the Efficiency Catalyst System is just the thing you're looking for!

Here's what you can expect when you join the Solopreneur Survival Guide Community

The Efficiency Catalyst Program ($2000 value)

Your step-by-step guide to creating a systemized and stress-free business as a solopreneur. Eliminate all of the guess work by following these strategic and researched strategies that show you what to post on social media, and what to include on your website to prepare people to buy your program, product or service when you're ready to launch.

Resource Library
($1000 value)

Here you'll find walk-through videos; image, website, email and social media templates, launch plans, course and membership site building guidelines, and so much more. Everything you need to grow and scale your online business successfully.

Monthly Group Coaching Calls ($500 value)

Join the monthly live Q&A calls where you can submit your homework from the Efficiency Catalyst program for review, as well as apply for one of three hot-seat coaching calls where you'll receive one-on-one coaching from yours truly

5 Coworking Sessions a Week ($388/month value)

Need some help to stay accountable to your goals and get work done? We host 5 co-working sessions every week where you commit to come on Zoom with us and get one hour of focused work done together. These are also great if you're starting to feel a little alone in your business growth journey. We're here for you!

Mastermind Groups
($833/month value)

Most online masterminds start at $10,000 but yours is included in your membership price. Based on your business, personality, experience and goals, you will be matched with 5 - 7 other entrepreneurs to get extra support, bounce ideas off each other and get added accountability as you work through the program.

Earn points and prizes

Every month you have the opportunity to earn points that you can cash in for rewards or enter into raffles to win one-on-one coaching sessions with me. Your engagement in the community, in your mastermind tribe, and your participation in the course and group coaching calls all earn points. You'll be amazed how quickly they add up!

That's a total value of over $4721. But your investment won't be nearly that much!
(not even close, actually)

In fact, you can have a Business Coach, Copywriter, Social Media Strategist and Project Manager in your back pocket for just $50/month

The Solopreneur Survival Guide Membership
Efficiency Catalyst Program

$50/month

Full access to the Efficiency Catalyst program, Daily Instagram Story Prompts, Resource Library with all the templates and walk-through videos you could ever need, the Expert Workshop Library, Monthly Group Coaching Calls with Hot-seats, Private Facebook Community, Mastermind Tribes, Quarterly Planning Workshops, and the Stress Management for Entrepreneurs program. Everything you need for your business to succeed!

The Launch Accelerator Program

Ready to grow your business FAST and with confidence?

Work with me one-on-one to speed up your success.

As a one-on-one client of mine you will:

  • Follow a proven, 90-day formula with weekly calls to take you from concept to launch that won’t have the calls starting with “so what do you want to talk about today?”
  • be able to text me at any point with questions,
  • get rapid feedback on your homework in-between coaching calls and
  • share a Trello board where I will provide to-do lists and guidance for current and future projects that you have as your business vision

Due to the time required for me to fully support you through your journey there are limited spots available for this level. Click the button below to apply for this opportunity.

What's included in the Efficiency Catalyst Program?

The entire program is broken up into three, 90-day phases to help you create your streamlined business in the fastest way possible. Depending on where you’re at in your business and what you already have in place – you can absolutely progress through the phases faster than that.

Each phase incorporates a combination of all aspects of the Efficiency Catalyst Framework:

Here’s where we’ll build your strong business foundation that will make everything else moving forward simple, easy, and highly effective. Based on sales psychology and proven marketing research, you’ll develop your million dollar messaging framework that will be the foundation for everything you create moving forward. The work you do here will set you up to attract your ideal customer with strategic social media, and an effective website that will continue to grow your audience and email list on autopilot. So many entrepreneurs are lacking this strong foundation, and so their business struggles – but that’s not going to be you!

By the end of Phase One, you will have:

  • crystal clear messaging that will rapidly attract your ideal customers
  • your website completely built (with templates and walk-through videos to make this super simple and easy
  • daily social media content for Facebook and Instagram that will help you connect with your audience, grow your following, and do market research
  • your first free email opt-in and automation process to start growing your email list – the most valuable asset in your business aside from your brain
  • Your first offer so that you can start making money right away, while also getting testimonials to add to your social proof when it’s time to launch your main program, product or service

Here’s where your business really takes off! You’re going to learn how to streamline EVERYTHING so that you can be EVERYWHERE online, without the stress. In this phase we talk about maximizing your time and focusing on what really matters. You’ll learn all my secrets for how to strategically use your time and set yourself up for success. By creating a system for as many things as possible, your business will run like clockwork while you’re busy living your life and doing the work you love – rather than feel like you’re always tied to your phone and computer.

By the end of Phase Two you will have:

  •  completed your entire year’s worth of evergreen social media content so you won’t ever have to worry about what to post to Instagram or Facebook again
  • follow a simple, but strategic system to creating weekly content to share with your audience to move them to a point where they’re ready to solve their problem (and buy from you)
  • set up systems and processes to streamline your business so you can expand to other platforms easily and efficiently to grow your audience and make more money
  • become your own PR powerhouse to get lots of exposure for your business to grow your audience FAST!

Here’s where we’ll create your signature offering by using a proven formula that will show you how to create exactly what your audience wants. This means they will be EAGER to buy from you when you’re ready to sell. The Business Builder Program walks you through every kind of launch possible, with templates, walk-through videos, checklists and guidance to sell your program in an authentic way. I am an introvert that was very uncomfortable with sales calls until I learned the system I share with you here that will make it VERY easy for you to sell your program, products or services without feeling anxious, nervous or icky. You’re ready to bring in the big bucks – and this phase of the program is going to set you up for success!

By the end of Phase Three you will have:

  • a completed course, program, product, service or membership site for you to make consistent income in your business
  • confidence in a proven sales strategy that is easy, feels natural, and has your ideal client reaching for their credit card
  • a repeatable sales launch system using a webinar, video series, or challenge that leads to the logical next step being their investment in your course, program, product, service or membership site

And most importantly, a sustainable, efficient and effect business that is ready to scale and grow FAST.

This isn't like other programs...

This isn’t like other programs where you get access to the course and then all the mentorship and guidance disappears after those first few initial group coaching calls.

I am there for you 100% of the way in your Mastermind Group, and on the Monthly Q&A calls where you can submit your homework, social media accounts, website, sales pages, core content pieces or whatever you’d like for review.

Plus, you can apply to have 1:1 time with me on one of three “hot-seat coaching calls” every month where I am focused entirely on you and your business for a full 20-minutes.

I am fully committed to your success.

Bonus #1 - Expert Workshop Library ($2500 value)

I completely understand that I’m not the expert in all things online business, and so rather than try and fuddle through things, I bring the experts to you!

Included in your membership is the Expert Workshop Library where you’ll hear from highly experienced entrepreneurs who will help you:

  • assess your business growth
  • find your voice and feel confident in your communication online
  • the most up-to-date strategies to grow your social media accounts
  • bookkeeping for entrepreneurs
  • cultural competence in the online business space
  • copywriting – how to be persuasive and authentic with your marketing
  • networking as an introvert
  • sales psychology 

and so much more!

Every month at least one more actionable expert workshop is added to the library, so you can keep up to date and keep learning from leaders in the industry.

Bonus #2 - Daily Story Prompt Calendar ($500 value)

Never know what to post to stories that will strategically grow your business?

As a member of the Solopreneur Survival Guide Membership Community, you will be given exclusive access to the Daily Story Prompts Calendar and will get your prompt messaged out to you every morning via the Telegram App.

These prompts will be 100% applicable to your business because they are centered around the messaging framework you will learn in Phase One of the Efficiency Catalyst System.

Bonus #3 - Quarterly Planning Workshops ($197 value)

These planning workshops will happen four times a year and will be available to the public for $197 per workshop – but for you, they’re included in your membership price.

Each half-day workshop will be targeted to setting goals and action plans for the next 90 days in your business. 

They will also include a guest expert speaker to help you adapt to the ever-changing online space, as well as breakout rooms on Zoom to work in smaller groups on your action plans. 

There will be a special yearly marketing planning workshop that will happen over two days and will be made available to the public at $197, but will be included in your membership that will not only plan the first 90 days of the year, but also have a 3000 ft view of what you’ll accomplish in your business that year. 

Which brings the grand total to $7,333 - but your investment is much less than that

Who am I and why should you listen to me?

When I started my business back in 2015 I was working full time 12-hour shift work as a Registered Nurse and so I needed to create a system that could work around my intense and wacky schedule.

My type-A personality kicked in hard-core and I formulated the Efficiency Catalyst System that I use in my business today and teach to the other solopreneurs that cross my path.

I translate all of what I’ve learned over the past several years from some of the biggest names in the entrepreneurial space, and boil it down to simple, easy to follow steps that have you creating your freedom business in a fast, but sustainable and scaleable way.

With the online marketing landscape changing so quickly, and the steep learning curve associated with starting an online business, you need someone to help you interpret the information and misinformation out there.

I’m a self-proclaimed nerd, who loves to analyze and research market trends and best practices – which is great for you because then you don’t have to!

I translate all of what I’ve learned over the past several years from some of the biggest names in the entrepreneurial space, and boil it down to simple, easy to follow steps that have you creating the business of your dreams in a fast, but sustainable and scaleable way.

I get it.

There’s a lot of information and misinformation out there, with so many conflicting business growth strategies from people claiming to be “experts” that promise the world, and don’t deliver.

You don’t want to waste money and want to follow a system that’s been proven to work, time and time again.

You don’t have time to keep piecing together everyone’s free content – you want to start getting major traction right now!

You want to get feedback as you go along so you know that you’re on the right track and aren’t making mistakes along the way.

I have to ask you - what will your life look like when you have a thriving business that gives you the freedom lifestyle you crave?

So now my friend, you have two choices.
Option #1:

You can keep doing what you’re doing, hoping that eventually things will click and your business will start to grow into the potential you know it has. 

But you’re here because you now that’s not working for you and you want to learn how to fix it so you can live the freedom lifestyle you want, working your own hours on what lights you up and makes you feel most alive! That’s why I have a feeling you’re going to want to take option #2.

Option #2 - join the Solopreneur Survival Guide Membership Community and get started on that beautiful dreamy vision TODAY!

Your profitable business that gives you the freedom lifestyle you crave all starts with one small investment in yourself of $50/month.

The Solopreneur Survival Guide Membership
Efficiency Catalyst Program

$50/month

Full access to the Efficiency Catalyst program, Daily Instagram Story Prompts, Resource Library with all the templates and walk-through videos you could ever need, the Expert Workshop Library, Monthly Group Coaching Calls with Hot-seats, Private Facebook Community, Mastermind Tribes, Quarterly Planning Workshops, and the Stress Management for Entrepreneurs program. Everything you need for your business to succeed!

The Launch Accelerator Program

Ready to grow your business FAST and with confidence?

Work with me one-on-one to speed up your success.

As a one-on-one client of mine you will:

  • Follow a proven, 90-day formula with weekly calls to take you from concept to launch that won’t have the calls starting with “so what do you want to talk about today?”
  • be able to text me at any point with questions,
  • get rapid feedback on your homework in-between coaching calls and
  • share a Trello board where I will provide to-do lists and guidance for current and future projects that you have as your business vision

Due to the time required for me to fully support you through your journey there are limited spots available for this level. Click the button below to apply for this opportunity.

Questions? I have answers!

Although the Efficiency Catalyst Program is a full course, I decided to have it as a part of the membership for two main reasons: #1 – I have been in multiple courses for entrepreneurs and the ones I got the most out of had lots of connection points to the course creator. Mentorship from the person who created the program had been invaluable to me and I wanted to offer the same to the people I mentor.

#2 – Stress causes damage to our body and can be harmful to our health causing illnesses like cancer, heart disease, and multiple sclerosis. When we’re exposed to chronic stress (like when starting and running an online business) the little caps on-top of our DNA (telomeres) start to disappear and the DNA strands unravel. But research shows that if we’re in a group where we feel supported, understood and like we belong, our body rewinds the DNA and rebuilds the caps to reverse this stress-damage. So belonging to an entrepreneur membership site can actually help you reverse the damage modern day stress and business building stress can cause.

There is no annual membership available at this time, so every membership is month-to-month. You will get access to Phase One of the Efficiency Catalyst program and all of the rest of the content within the first month, with the rest of the Efficiency Catalyst program being dripped out after that. You can cancel at any time up to 24 hours prior to your next renewal date either by emailing support@heatherthatcher.com or by cancelling the subscription in your PayPal account.

Between the mastermind groups (that I’m a part of), and the monthly coaching calls – you won’t be left without an answer for long! I am there for you 100% of the way and will be as committed to your success as you are!

I know that there are a lot of business courses out there that promise big results, but don’t deliver. Here’s my guarantee for you – if after 12-months of being in the membership, putting the Efficiency Catalyst Program into action, and attending the group coaching calls or watching the replays – if after all of that, you still don’t have a profitable business, I’ll refund you completely. All you have to do is show me that you’ve done the work and that it didn’t work out, and I will give you your money back and help you figure out your next steps. I’ll tell you right now, I’ve never been asked for a refund for any of my programs.

And‌ ‌I’m‌ ‌going‌ ‌to‌ ‌give‌ ‌you‌ ‌a‌ ‌little‌ ‌tough‌ ‌love‌ ‌right‌ ‌there.‌ ‌It’s‌ ‌not‌ ‌a‌ ‌matter‌ of‌ ‌how‌ ‌ready‌ ‌you‌ ‌are,‌ ‌it’s‌ ‌about how‌ ‌committed‌ ‌you‌ ‌are.‌ ‌It‌ ‌about‌ ‌how‌ ‌much and how fast‌ you‌ ‌want‌ ‌to‌ ‌grow your successful business! ‌

Plus,‌ ‌when‌ ‌have‌ ‌you‌ ‌ever‌ felt‌ ‌100%‌ ‌ready‌ ‌before‌ ‌jumping‌ ‌into‌ ‌something‌ ‌big‌ ‌that‌ ‌was‌ ‌going‌ ‌to‌ change‌ ‌your‌ ‌life?‌ ‌ ‌

The‌ ‌fact‌ ‌is,‌ ‌being‌ ‌ready‌ ‌is‌ ‌an‌ ‌illusion.‌ ‌

 ‌You’re‌ ‌never‌ ‌going‌ ‌to‌ ‌feel‌ ‌ready.‌ ‌ ‌

Think‌ ‌back‌ ‌to‌ ‌any‌ ‌major‌ ‌decision‌ ‌in‌ ‌your‌ ‌life‌ ‌that‌ ‌affected‌ ‌what‌ ‌it‌ ‌would‌ ‌look‌ ‌like‌ ‌moving‌ ‌forward.‌ ‌Did‌ ‌you‌ ‌shrug‌ ‌your‌ ‌shoulders,‌ ‌nonchalantly,‌ ‌and‌ ‌say‌ ‌”meh,‌ ‌it’s‌ ‌fine.‌ ‌I’m‌ ‌sure‌ ‌this‌ ‌will‌ ‌work‌ ‌itself‌ ‌out?‌” ‌ ‌

Or‌ ‌did‌ ‌you‌ ‌fret‌ ‌over‌ ‌it,‌ ‌do‌ ‌research,‌ ‌wonder‌ ‌if‌ ‌you’re‌ ‌making‌ ‌the‌ ‌right‌ choice,‌ ‌doubt‌ ‌yourself,‌ ‌ask‌ ‌friends‌ ‌for‌ ‌their‌ ‌thoughts‌ ‌and‌ ‌maybe‌ ‌even‌ ‌lose‌ ‌some‌ ‌sleep‌ ‌over‌ ‌it?‌ ‌

If‌ ‌you’re‌ ‌like‌ ‌me,‌ ‌it’s‌ ‌very‌ ‌easy‌ ‌to‌ ‌get‌ ‌caught‌ ‌up‌ ‌in‌ ‌all‌ ‌the‌ ‌“what‌ ‌ifs”‌ ‌and‌ stay‌ ‌stuck,‌ ‌unable‌ ‌to‌ ‌make‌ ‌the‌ ‌decision‌ ‌that‌ ‌will‌ ‌change‌ ‌your‌ ‌life,‌ ‌which‌ leaves‌ ‌you‌ ‌stuck‌ ‌in‌ ‌this‌ ‌cycle‌ ‌of‌ ‌your‌ ‌current‌ ‌circumstances.‌ ‌

 ‌You’re‌ ‌never‌ ‌going‌ ‌to‌ ‌feel‌ ‌ready,‌ ‌and‌ ‌the‌ ‌longer‌ ‌you‌ ‌stay‌ ‌in‌ ‌that‌ ‌place‌ ‌of‌ ‌indecision,‌ ‌self-doubt,‌ ‌and‌ ‌what-iffing‌ ‌–‌ ‌the‌ ‌longer‌ ‌you’re‌ ‌going‌ ‌to‌ ‌stay‌ ‌in‌ ‌this‌ ‌place‌ ‌where‌ ‌you‌ ‌don’t‌ ‌want‌ ‌to‌ ‌be,‌ ‌and‌ ‌where‌ ‌nothing‌ ‌is‌ ‌going‌ ‌to‌ ‌change‌ ‌for‌ ‌you.‌ ‌

Our‌ ‌bodies‌ ‌are‌ ‌so‌ ‌attuned‌ ‌to‌ ‌our‌ ‌habits‌ ‌that‌ ‌we‌ ‌actually‌ ‌create‌ ‌chemicals‌ ‌and‌ ‌hormones‌ ‌that‌ ‌keep‌ ‌us‌ ‌liking‌ ‌the‌ ‌status‌ ‌quo.‌ ‌When‌ ‌our‌ ‌lives‌ ‌stay‌ ‌the‌ ‌same,‌ ‌we‌ ‌get‌ ‌some‌ ‌feel-good‌ ‌hormones‌ ‌circulating‌ ‌because‌ ‌we’re‌ ‌keeping‌ ‌things‌ ‌as‌ ‌they‌ ‌are.‌ ‌

But‌ ‌when‌ ‌we‌ ‌start‌ ‌to‌ ‌stretch‌ ‌out‌ ‌of‌ ‌that‌ ‌comfort‌ ‌zone‌ ‌and‌ ‌even‌ ‌consider‌ ‌changing‌ ‌a‌ ‌habit‌ ‌our‌ ‌body’s‌ ‌chemical‌ ‌response‌ ‌is‌ ‌to‌ ‌send‌ ‌out‌ ‌stress‌ ‌hormones‌ ‌in‌ ‌an‌ ‌effort‌ ‌to‌ ‌protect‌ ‌itself.‌ ‌

And‌ ‌our‌ ‌body‌ ‌and Inner Critic does‌ ‌this‌ ‌without‌ ‌accessing‌ ‌our‌ ‌logic‌ ‌brain.‌ ‌

So‌ ‌that‌ ‌means‌ ‌even‌ ‌though‌ ‌you‌ ‌may‌ ‌know‌ ‌that‌ ‌this‌ ‌change‌ ‌you’re‌ ‌considering‌ ‌might‌ ‌be‌ ‌for‌ ‌the‌ ‌best‌ ‌–‌ ‌our‌ ‌body‌ ‌sends‌ ‌out‌ ‌chemicals‌ ‌and‌ ‌hormones‌ ‌that‌ ‌make‌ ‌it‌ ‌feel‌ ‌scary.‌ ‌

So‌ ‌it’s‌ ‌not‌ ‌necessarily‌ ‌that‌ ‌you’re‌ ‌doubting‌ ‌yourself.‌ ‌

Your‌ ‌body’s‌ ‌chemical‌ ‌messengers‌ ‌are‌ ‌trying‌ ‌to‌ ‌keep‌ ‌you‌ ‌in‌ ‌your‌ ‌current‌ ‌circumstances‌ ‌because‌ ‌–‌ ‌from‌ ‌their‌ ‌perspective‌ ‌–‌ ‌this‌ ‌is‌ ‌safer.‌ ‌

But‌ ‌you’re‌ ‌here‌ ‌reading‌ ‌this‌ ‌right‌ ‌now‌ ‌because‌ ‌you‌ ‌don’t‌ ‌want‌ ‌your‌ ‌life‌ ‌to‌ ‌stay‌ ‌the‌ ‌same.‌ ‌

You’re‌ ‌ready‌ ‌to‌ ‌grow your online business the right way – the way that leaves you living the freedom lifestyle you’re craving without being stressed about your business and it’s ability to bring in money.‌ ‌

My friend,‌ ‌it’s‌ ‌not‌ ‌about‌ ‌if‌ ‌you‌ ‌feel‌ ‌ready.‌ ‌It’s‌ ‌about‌ ‌your‌ ‌commitment‌ ‌to‌ ‌make‌ ‌this‌ ‌change‌ ‌for‌ ‌yourself.‌ ‌It’s‌ ‌about‌ ‌how‌ ‌much‌ ‌you‌ ‌want‌ ‌to‌ ‌be successful.‌ ‌

It’s‌ ‌about‌ ‌how‌ ‌much‌ ‌you‌ ‌want‌ ‌to‌ ‌change‌ ‌your‌ ‌life! ‌

That’s what your Mastermind Group is for! We have your back every step of the way and I share strategies to keep your commitment and motivation high in exclusive member emails with weekly accountability posts and check-ins in the main group channel so you stay on track. You’re not alone here. We’re with you all the way!

Absolutely. If you try out the membership and discover that it’s not for you, you’re not locked into any contract. This is a month-to-month membership and you can cancel at any time.

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